Blog Guidelines for Publication

Getting published on Yoair Blog is an achievement. We like to keep our content organized, objective, informative, and culturally relevant. We have outlined the guidelines that bloggers can use to make sure their blog gets published. It’s also a fun way for bloggers to practice new writing styles, learn proper writing form, and implement proper Search Engine Optimization techniques. Applying these guidelines will help your blog rank higher on search engines, stand out professionally, and get published. This blog guide also implements key points for proper SEO.

Content

Remember this saying. “Content is king.” Quality content is the primary driver of SEO optimization. Make sure that your topic isn’t duplicate information by searching your topic in the blog search. It’s ok if your topic is similar to an existing blog as long as it expands upon the information already present.

Title

The title is very important because it is the first thing readers look at before deciding to read any further and also helps the reader understand what the article is about in one concise sentence. It is also how search engines index your content for people to find your blog through relevant search queries. Add necessary key words such as category, topic, and location. But also add some uncommon key words to differentiate yourself from other similar articles.  Here is a good example of a simple, SEO rich title that gets the point across to the reader effortlessly. “Anthropology: Evidence of Morocco’s Diverse Culture through its Innovative Food Combinations.” This is how it looks in a draft on WordPress.

Example of a great title rich with key words and gets the point across.
Example of a title rich in key words and gets the point across. Credit: Bouchra Tamsouri, Yoair Blog

A great resource you can use if you’re not sure which words to capitalize in your title is https://capitalizemytitle.com/

Copy and paste title to check for correct capitalization of the title.
Credit: https://capitalizemytitle.com/

You can copy and paste your title there and it will automatically show you what letters should be capitalized in your title.

Word Count

Try to aim for at least 2100 words. Articles that rank at the top of Google average about 2100-2400 words. However, there is no maximum word count if the content has substance. And regardless of the word count, always remember that content is king. Quality content beats out all other SEO rules, but it just so happens that an article will probably need around 2000 words in order to have substance.

Graph showing word count and SEO rankings
Graph that shows top ranked google articles are more than 2000 words Credit: serpIQ

Organization

Divide each section into H2 headings and H3 subheadings so that search engine web crawlers can find important titles and key words quickly. Here’s how to do it in WordPress. Move the cursor next to the word you want to make a header and it will give you options on what size heading you want.

Example on how to add headings.
Adding headings to your blog.

Images

Add one image per H2 heading section. You can add images by clicking the plus icon and then clicking image or you can click on the “Add Media” Icon in the editing menu.

Adding media
Edit Menu with the “Add Media” icon.

Fill in the alternative text field, also known as “alt attributes”, for each image and credit the source in the caption field. You can do this by clicking on the image to edit and filling in the fields for “Alternative Text”. An Alt attribute or alternative text is basically a one-sentence description of the photo, as if you are describing the photo to someone who is blind.

Example of adding alternative texts to the image "Alternative Text" field.
Example of adding alternative texts to the image “Alternative Text” field.
Editorial guide Image to describe how to add Alt Attributes
Adding Credits for image source to an Image in the “Caption” field.

Category

Add only one category, i.e. Anthropology, Travel Guide, Ancient History, Art, Current Events, or Indigenous.

Adding categories on Yoair Blog
Add one category to blogs.

Tags

Add multiple tags, i.e. Anthropology, Culture, Art, History, or Blog. Go through your article and find key words, topics, and locations and see if these can be used as tags. Many of these tags, key words, or topics can be found in your title and headings.

Adding multiple tags
Add multiple tags to blogs

Conclusion

Add a conclusion and use an H2 heading for the title. Title it something interesting, i.e. “Cultural Significance in Anthropology”“. In the conclusion, you want to try to explain the anthropological and cultural significance of your blog topic.

SEO Score

Complete the Yoast SEO section at the bottom of the draft to see your SEO and Readability Scores. Make sure to add in the Focus keyword and Meta description. Don’t worry if you did not get a “Green” color score, sometimes more in-depth and complex articles have a variety of key words and it could be difficult for the Yoast SEO application to parse the material as a whole.

Example of metadata description for improved SEO

Internal links

An internal link is one that points to another page on the same website.

These types of links are useful for three reasons:

  • They allow users to navigate a website.
  • They help establish an information hierarchy for the given website.
  • They help spread link equity or ranking power around websites.

You can add suggested links by Yoast SEO by going to the top right Yoast SEO section.

Yoair Blog internal linking suggestions
Yoast SEO section internal linking suggestions

In the right side panel you will find the Yoast SEO section called ‘Internal linking suggestions’ where you will find suggested links that you can copy and then attach to key words or phrases called anchor texts within the article.

When internal links are completed, you should see hypertexted anchor texts in your blog post that will lead readers to other Yoair Blog articles.

internal linking example on Yoair Blog
Example of internal linking on keywords.

References

You can add references by either linking the anchor text to the reference or you can add references at the end of the article under a Source or Reference section. Please keep in mind, however, that when you link references, the link text URL domain name is sufficient, you do not need to link the whole exact URL, just up to the .com or .org is enough.  While the referenced link can direct the user to the specific page.

Insert and edit link on Yoair Blog
How to edit link url texts
Example of a reference section
Example of a reference section

Share

Once your article gets published, you want to share it to your social media network to get an audience and a following to read your work. The more traffic your blog gets, the higher it will rank on search engines. This is a good way to kick start your blog’s SEO potential. Sharing your blog on Facebook, Twitter, Linkedin, and Email contacts will definitely help increase traffic to your blog.

Mission

Our mission is to advance the discovery of culture through blogging. Our focus is on anthropology, travel, and art history, geared towards helping people understand culture. Furthermore, we hope you improve and progress as a writer along the way and learn to implement a structured approach to writing.