When is the optimal time to start making plans for the future? Now. Let us investigate how advanced hospitality technologies will transform the hospitality industry by 2023.The most popular hospitality firms are constantly developing, but if you wish to fall in line, you should continuously stay consistent with the latest modern trends in the industry. This covers all aspects, from marketing efforts and service techniques to leveraging cutting-edge innovation and adapting to international developments.
Maintaining an eye on the most recent developments will provide you with the best chance of engaging with your intended audience and communicating your point in marketing. A company’s efficiency may improve by adopting new technology, yet it also sometimes benefits the customer experience in general. We can expect that hospitality technology will continue making advancements towards each of these objectives and in recognizing consumer needs in 2023.
In 2023, advancements in the hospitality industry are anticipated to be centered on the following because of the increasing expansion of hotel digitization:
Increasing guest interest levels (minibar for hotels), maximizing services (hotel QR codes), streamlining and optimizing hotel employees’ workflows (digital guest communication), and boosting publicity and reputational control are some of the aims.
The hospitality industry will experience some of the developments and changes listed here below in 2023 and far beyond.
1. QR CODES FOR HOTELS
The hotel and tourism sectors have made substantial advances in recent years as a result of adopting the newest technology to keep up with evolving tastes.QR Codes are much less expensive than other techniques while still providing excellent service. Affordable, editable, trackable, simple to fix, or even beneficial for retargeting, QR Codes are a good innovation.
The Park Lane Resort in New York used QR codes in its advertising in an attempt to increase immediate bookings. Whenever a visitor scans the barcode, they are sent to the booking page that allows them to reserve a stay with a 25% discount. As per the Washington Hospitality Association, customers who intend to make bookings might be using QR Codes at about 70% of hotels.
2. MINIBARS IN HOTELS
The cooling technology used in the diversity of hotels and hospitality minibars offered is what differentiates them: hotel minibars with acoustic compressors, absorbance hotel minibars, and thermo-absorption hotel minibars.
Various hotel systems provide a range of minibars for hotels, using various cooling technologies to satisfy the needs of each placement.
- Absorption Minibar for Hotel
The absorbing minibar for hotel is the traditional hotel system, offering the highest degree of customer care with completely quiet, efficient, and power-efficient equipment.
- Thermo-absorption Minibar for Hotel
The thermos-absorption minibar of the resort has no moving components and no compressors in the coolant, making it completely quiet. Thermo-absorption minibars use an eco-friendly, CFC-free approach that reaches an A+ rating for energy efficiency.
- Compressor Minibar for Hotel
The employment of minibars in hotels utilizing compressor technologies is becoming increasingly popular in places that require strong convective cooling as a result of the technological advances and improvements made to modern compressors.
3. DIGITAL GUEST COMMUNICATION
When it isn’t required, the bulk of millennial hotel guests prefer texting over face-to-face interaction. To empower customers to access staff at any time, many hotels are now using chatbots and similar devices. Hotel chatbots provide either an automated reply to frequently asked queries or, alternatively, utilize filters to redirect the query towards the appropriate department for a reply.
Hotels are also utilizing media platforms for communication. The purpose of contemporary hotels is to let customers feel very comfortable and gain those five-star ratings; therefore, they will oblige if you ask to get all the information that is relevant to your visit through WhatsApp or Facebook Messenger.
4. VR AND AR IN THE HOSPITALITY INDUSTRY
The hospitality sector will certainly be influenced both by augmented reality (AR) and virtual reality (VR). Travel companies utilize AR to build interactive experiences that let customers discover destinations without making a reservation, whereas hoteliers use VR to provide customers a glimpse of what they might expect from their experience.
Hotel operators may utilize augmented reality to boost their offerings in a variety of areas, including interactive content in hotels and resorts. The map’s readability is enhanced, and it may make guests’ stays more comfortable and enjoyable to be able to view additional information about nearby tourist attractions by aiming a mobile device at the map.
With the assistance of technology, hotels could provide their customers with unparalleled amenities and facilities that make them feel as at home as possible. For illustration, if customers are accustomed to having high-speed Wi-Fi throughout their homes, they will expect the same at their hotels. A recent study discovered that the loss of earnings in the hotel industry because of poor Wi-Fi connectivity amounted to about $5 billion annually. Seeking to exceed guests’ standards, hotel amenities ought to be equivalent to those accessible at their homes.
