Developing a beautiful e-commerce website for businesses is a dream come true for entrepreneurs to get money in their pocket and fulfil that dream as you can make the rules as you go and you’re not constantly answerable to someone above you.
A popular website is another name of success in modern times, as today we are living in a digital world where people are spending most of their spare time on the internet browsing news, images, videos, and more. A website is the first thing that seems on the screen of your laptop when you search for a product or service, or any other information online. So, it is very important to have a website, whether you are a businessman, an organization, an online store, etc. Let us understand how a website can help you enlarge your business!
There are precisely 10 ‘E’s to follow to build an e-commerce website of your dream.
Explore the market
Business analysis is about understanding how your organization functions to fulfill its purposes. It entails defining the abilities the firm needs to provide products to the external stakeholders. You will have to understand how the organizational goals connect to specific objectives. You will also have to make a detailed plan to help achieve the goals and objectives. In your business analysis, you will define how the stakeholders and different organizational units interact and gain insights.
Establish your goals and specifics
E-commerce websites are increasingly getting common nowadays. Everyone wants to shop online, and this is the reason the need for them is only going to rise, and thus entrepreneurs can always have the option of joining the e-commerce business. If you are already running your retail store or a newbie in the field, but are yet to launch an online component of your business, make sure you have identified the primary purpose behind the site that you are setting up.
Enhance your pricing strategy
If your business is an online store which is selling products or services, you might be interested in helpful advice on how to reach more customers using an e-commerce strategy. A strategy is a summary of how your store is planning to achieve its goals and improve its position in the market.
Elect your partners for delivery and packaging
- Check the Shipment Rates of the Courier Company
- Check the Delivery Mechanism and Hidden Costs Involved
- Check if they have Any Additional Benefits
- Read About them on Other Websites and Forums
- You need to check the charges a courier service is asking for to see if it suits your business requirements. Many different courier companies in India have different rates and prices, so accordingly, you need to weigh the pros and cons. Moreover, it is always advisable that you opt for premier courier companies that offer a seamless delivery experience, such as FedEx, DHL, Bluedart, Aramex, and so on. These companies not only provide domestic shipping services, but also provide international services.
Examine and hire a reliable web development vendor
There’s a process that can help you to identify the best website developers that are worth hiring. To be precise – it will help you meet developers that you are looking for.
This article is basically a walkthrough on tips to find a reliable web development company or web development agency that is the best fit for your project. The whole process includes:
1. Identifying your requirements
2. Hiring model: Freelancer v/s web development company
3. Tips to hire a relevant web development company
Ease off by getting the paperwork done
Design and implement these steps carefully to manage your website with integrity and security.
Encourage a customer-centric UX/UC design
This enables the user to experience his needs in a dynamic approach and meets the business goals properly.
This involves research which begins with getting to know the users, their objectives and context.
It is based on empathy for putting themselves in the place of the users.
Think of user-centered design a bit like a philosophy or framework. It’s goal is to create better products overall – but in practice, its goal is to help the design team maintain focus on the user. In product design, staying loyal to the original vision can be difficult as things develop and many fall into the trap of designing for themselves as opposed to the user.
Enable a marketing strategy
The general recommendations can be:
- Start with SEO techniques and keywords that should be woven into the content throughout your website.
- Create a strong digital marketing strategy, including advertisements, special offers, discount programs, etc.
- Start PitchBox relationships with the media
- Conduct personalized outreach
- Participate in, or organize, events, etc.
The goal here is to make your potential customers aware of your store. It is crucial to include this step if you want to know how to build an eCommerce website from scratch and make it successful.
Estimate, Test, Deploy, and launch the E-commerce Website
The list of test cases is :
- Post-order test cases
- General test cases
- Home page test cases
- Search test cases
- Recommended Products
- Shopping Cart
- Product details page
Engage with customers
A simple website for small businesses can cost you between $100 and $500 to build. But this cost could increase depending on your goals. To get started with a website for your business, you’ll need a domain name and web hosting. The most important technologies required would be :
Website back-end :
Coding : Python, PHP, Java
Web Frameworks: Ruby on Rails
Database servers : PostgreSQL
Web servers : Apache
Cloud : AWS
Mark-up languages : HTML5, CSS3
Payment gateways : Paypal, Stripe
Delivery services : Fedex
Maps & Navigation : Google Maps
Analytical tools : Flurry
Email marketing integration : MailChimp
In the following section, building an e-commerce website from scratch will be shown for a beginner to understand in a better way.
Here are the most popular solutions that are used to build an eCommerce website from scratch.
For most of the stores to establish an e-commerce website, you need the following steps :
Here are steps to making your own customized website in shopify :
Sign Up With Shopify
Go to Shopify.com and sign up immediately. You can start a free trial with Shopify, then create your own unique Shopify store name.
After that, it will ask you other important details, including your name, country, contact number, and address. It will also ask you if you got any products, and what you aim to sell.
Setting Up An Online Store
After you have completed the signing in process, you will be taken directly your store’s administration screen. There, you can begin the process of customizing your store.
You can begin by having your own official Shopify store layout. Like WordPress, Shopify has a long list of themes that can fit in whatever you want. You can also make your own modifications to the themes, and if you’re experienced with web design then you can make complete changes to a theme using HTML and CSS. More importantly, Shopify has what they call “Shopify Experts”, who you can hire to fully customize your site.
Customize Your Theme
Go to https://www.themes.shopify.com and find tens of themes to choose from, including a good number of free ones. After that, when you click on the theme, you can preview it by pressing the view demo.
After customizing it, and looking at what you need to do, you can click publish as my shop’s theme and the theme will be installed.
Furthermore, after setting up a theme, it’s important to add products by clicking the add a product button. You will need to set up a collection (a group of products) specifically for your customers. For instance, customers might want to see clothes specifically for a specific gender, age group, etc.
You will also need to set up a payment gateway so that your payment goes through. Lastly, you need to set up how your shipping is going to work.
Set Up A Domain Name
You have two options.
Firstly, you can choose to buy a domain from Shopify and it will be automatically connected to your store. This saves you time, and if you have no knowledge about domains and hosting a site, that’s fine.
The second option is purchasing a domain from a third-party company like GoDaddy, etc. You can also set it up from GoDaddy to Shopify. It will take longer, but ultimately, you will still have your domain set up.
Finally, excel and enjoy your Website.